Responsible Traveller is a print & web travel publication showcasing South Africa as a responsible tourism destination. This publication aims to promote South Africa in a manner that informs, educates and entertains - thereby inspiring its readers to make informed decisions, manage their impact on the environment and to ‘be the difference’. Unique among other major travel publications, Responsible Traveller is the only media title devoted to responsible tourism, and is the ideal platform to profile both leisure and business tourism suppliers, as well as corporate companies, who are either operating in an environmentally responsible manner, are offering authentic travel experiences or are having a positive impact on local communities and the environment.