This publication is aimed at providing the reader with mainstream scientific, realistic and humorous articles written by a variety of medical, organic, holistic and green experts. Additionally, we provide consumer options, in the shape of attractive advertising, which will facilitate choices leading to greater harmony in and around our bodies. We hope that the red approach, will draw much attention to the 21st century dilemma.

The scope of editorial articles and advertisements will range from nutrition, childcare, wellness, getaways and anything related to living the truly good life. The editorial stance at red will be to inform by providing excellent articles and to provide a whole range of options for consumers’ use, without advocating any specific product. Each advertiser will have the opportunity to use red as a vehicle for communicating how their product can create harmony, accord, stability and equilibrium in the lives of their consumers. At the same time, red will not hesitate to tell it as it is.