Our vision: The people of South Africa contribute to reduction of greenhouse gas (GHG) emissions by changing the way they live by 90% by the year 2030.

To mobilise South Africans to reduce their impact on climate change by:

* making appropriate modifications to their own lifestyles;

* encouraging others to modify their lifestyles; and

* convincing lawmakers and policy-makers to put in place appropriate instruments to dramatically reduce South Africa's GHG emissions.

Inspired by George Monbiot's thesis that global greenhouse gas emissions should be reduced by 90% by 2030, we have made 2007 to 2030 our timeframe within which to impact on individual South African citizen responses to climate change. Through organised groups, we will target the rich, encouraging them to pay attention to the looming crises by acting urgently to ensure a sustainable future. We will challenge individual South Africans to change the way they live by 90% by the year 2030.