The ilovegreen way of life is to be responsible and accountable; to work in collaboration with partners and communities; to live green; and to be more hands on about changing the world. The company (and site) will endeavour to educate people about recycling, waste management, carbon offsetting and more sustainable lifestyles. Funds will be raised through carbon "debt" repayments (in the form of trees) and pixel pledges, these funds will be distributed to partner organisations for food garden and urban greening projects.