Findalift’s mission is to encourage and enable more efficient use of cars in South Africa. Findalift.co.za is a national community website that enables South Africans to share regular, occasional and once-off trips. This easy to use website does not merely list your journey the traditional way; it actually ‘matches’ it with other similar journeys online. It ‘shows’ you who is traveling your way and makes it possible for anyone in South Africa to offer or to seek a lift at no cost. The site puts those seeking and offering lifts in secure contact while the blog educates on the topic of journey-sharing. No personal information is ever shown to other users. This initiative is supported by the National Energy Efficiency Agency