Fair Trade in Tourism is about ensuring that the people whose land, natural resources, labour, knowledge and culture are used for tourism activities, actually benefit from tourism.

The power of socially conscious tourists:

67% of global citizens now want companies to go beyond their role of making a profit, paying taxes and employing people. They want companies to contribute to broader societal goals as well (Global Millenium Poll).

65% of UK tourists would like to know how to support the local economy and preserve the environment so they can behave responsibly when they go on holiday (Worlds Apart, Tearfund).

71% of UK tourists think it is important that their travel arrangements benefit the people living in the destination - through jobs and business opportunities (Worlds Apart Tearfund).

52% of UK holidaymakers say they are more likely to book a holiday with a company that has a written code to guarantee good working conditions, protect the environment and support local charities (Worlds Apart, Tearfund).

53% of American travelers say their travel experience is enhanced when they learn as much as possible about local customs and culture. (USA Geo-tourism Survey).

95% of Swiss tourists consider respect for local culture to be highly important when choosing a holiday (Switzerland Travel Writers and Journalism Club).

On 13 June 2002, the Fair Trade in Tourism SA Trademark was officially launched in South Africa - the first time in the history of the fair trade movement that a trademark or label for the tourism sector had been created.